Verified Premium Plus Beef

Consumers are asking for evidence from the farm to help them feel confident that dairy animals are not abused at the dairy.

The Verified Premium Plus rating is earned by a careful review of actual practices at the dairy-generally by a herd veterinarian or other third party representative.

After the market (meat or milk) requests an evaluation, the verifier arranges to visit the dairy and rate the producer's actions, records, animals, etc.

The meat or milk they manufacture will be marketed to retail food companies with confidence that the animals, environment, and personnel have not been abused.

Consumers have their need meet resulting in confidence in the safety of the cheese, ice cream, hamburgers, etc. that they purchase.

How Dairies Are Verified

Verified Premium Plus Newsletters

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11-2-09
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