Veterinarian and Other Consultant Information
How do producers demonstrate responsible animal care?
Response:
Consumers want to know the truth--dairy producers have to provide dairy animals with the utmost care in order for the cows to provide an abundant supply of wholesome milk and dairy beef.
Producers provide:
- Food and water
- Clean areas to rest
- Shelter from the sun and environment
- Healthcare when needed
- Biosecurity programs to prevent diseases
What is a voluntary verification process?
Response:
- The dairy seeks their licensed veterinarian to assess and verify their animal wellbeing practices on their dairy.
- The Premium Plus Verification process is implemented with the licensed veterinarian and dairy manager to identify and guide improvement based on science and educational resources.
- The Premium Plus Verification Processes prioritizes improvements if needed and identify the veterinarian's expertise in animal wellbeing as the leader in educating the producer and employees.