Verified Premium Plus Milk
Consumers are asking for pre-harvest evidence from the farm to help them feel confident that dairy animals are not abused at the dairy.
The Verified Premium Plus rating is earned by a careful review of actual practices at the dairy-generally by a herd veterinarian or other third party veterinarian.
After the market (meat or milk) requests an evaluation, the verifier arranges to visit the dairy and rate the producer's actions, records, animals, etc.
The meat or milk market manufactures food that will be marketed to retail food companies with confidence that the animals, environment, and personnel have not been abused.
Consumers have their need met resulting in confidence in the safety of the cheese, ice cream, hamburgers, etc. that they purchase.