Our brand, Verified Premium Plus Milk and Beef, is produced by dairy farmers all over the nation. Since milking takes place 2 or more times every day, an emotional attachment is established between the milkers/care takers and the cows during each cow's milking career.
The careful consultation during the cow's productive years by a veterinarian results in food that is of high quality, healthy for you, safe, and nutritious. Nutritious milk is available by the glass, carton or in delicious ice cream, yogurt or hundreds of other food products. The dairy isle is an important stop in any super market. The dairy cow is an important source of beef. Dairy beef has variety, flexibility and many choices that provide exceptional taste and experience - all represented by our brand "Verified Premium Plus Milk or Beef."
Most of our Verified Premium Plus farmers receive a premium price for their food as it leaves their dairy. An earned and deserving reward for several years of superb animal care. We at the Dairy Quality Center are proud to be associated with the brand Verified Premium Plus.
Dairy Quality Center's Mission
Establish a third-party veterinarian, outcome-based program which recognizes sustainable practices in place and guides change on the dairy through training, sound protocols and a valid veterinarian/client relationship.
TRANSPARENCY . . . What is it?
Financial success and the ability to maintain your dairy's productivity is a skill that you've learned and continue to hone. Practice sharpens your proficiency. Successful management is similar to dancing. You have to identify the rhythm and the steps that correspond with the tune. You need a partner that can stay in step with you or at least follow your lead.Transparency - what a great opportunity for you! This word is bouncing all over the press and typically has a negative connotation tied to it. Really the interest by consumers and retailers into food production is an open door for your input! This provides you with the opportunity to set the record straight. Go ahead and give them the scoop on how you care for your animals, your employees and the environment! You produce the food that the world needs to lead healthy abundant lives.
2015 Quality Veterinarian of the Year Award
Dr. Sam Evans receives 2015 Veterinarian of the Year Award. Colette Johnston of the Dairy Quality Center and Dr. Tom Van Dyke, Manager of Merial Veterinary Services Team, presented Dr. Sam Evans with a plaque honoring Dr. Evans at the 2015 DQC Quality Veterinarian of the Year. The award was presented at the American Association of Bovine Practitioners (AABP) annual meeting held September 16-18 in New Orleans, Louisiana.
Project In Charge - Alleged Abuse on Colorado Dairy -- Got Misery? Milk does.
The animal activists used a video to create the false impression that all dairies abuse all animals; they want consumers to turn away from dairy products. The scenes are not typical. A dairy that respects each cow does not abuse animals in the milking parlor, or anywhere. Images portray milkers beating their animals. Implements used in the video are commonly found on a dairy.