Dairy Quality Center

Our Brand

Our brand, Verified Premium Plus Milk and Beef, is produced by dairy farmers all over the nation. Since milking takes place 2 or more times every day, an emotional attachment is established between the milkers/care takers and the cows during each cow's milking career.

The careful consultation during the cow's productive years by a veterinarian results in food that is of high quality, healthy for you, safe, and nutritious. Nutritious milk is available by the glass, carton or in delicious ice cream, yogurt or hundreds of other food products. The dairy isle is an important stop in any super market. The dairy cow is an important source of beef. Dairy beef has variety, flexibility and many choices that provide exceptional taste and experience - all represented by our brand "Verified Premium Plus Milk or Beef."

Most of our Verified Premium Plus farmers receive a premium price for their food as it leaves their dairy. An earned and deserving reward for several years of superb animal care. We at the Dairy Quality Center are proud to be associated with the brand Verified Premium Plus.

Reduced Risks

Qualify for Insurance Discounts with your VeterinarianRead More

Dairy Quality Center's Mission

The Dairy Quality Center assures consumers that through verification and education high quality, safe dairy products are produced in a responsible manner.


Dr. Drexel Wheeler

2016 Quality Veterinarian of the Year Award

Dr. J. Drexel Wheeler receives 2016 Veterinarian of the Year Award. Colette Johnston of the Dairy Quality Center and Dr. Tom Van Dyke, Manager of Merial Veterinary Services Team, presented Dr. J. Drexel Wheeler with a plaque honoring Dr. Wheeler as the 2016 DQC Quality Veterinarian of the Year. The award was presented at the 49th American Association of Bovine Practitioners (AABP) annual meeting held September 15-17 in Charlotte, North Carolina.

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World Dairy Expo

World Dairy Expo Virtual Farm Tours

This year two Verified Premium Plus dairies will present virtual tours at the World Dairy Expo in Madison, Wisconsin. These VPP dairies have received excellent ratings on the veterinarian-based VPP on-the-dairy audit. Ocooch Dairy of Hillsboro, Wisconsin and Forget-Me-Not Farms of Cimarron, KS are part of a select few that will present a 30 minute program for attendees of the prestigious World Dairy Expo October 4-8, 2016

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Beef Trim

Beef Trim

Dairy Quality Center “Sustainable Dairy Award”

Consumers of dairy beef and milk look for shortcuts in their constant search for how their food is produced. It is easy for them to demand all the details, but the typical consumer does not understand what it takes to have our restaurants and supermarkets loaded with safe food. In addition, consumers want an extensive food selection at lower prices.

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Project In Charge

Project In Charge - Alleged Abuse on Colorado Dairy -- Got Misery? Milk does.

The animal activists used a video to create the false impression that all dairies abuse all animals; they want consumers to turn away from dairy products. The scenes are not typical. A dairy that respects each cow does not abuse animals in the milking parlor, or anywhere. Images portray milkers beating their animals. Implements used in the video are commonly found on a dairy.

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Horn Free

Horn Free is . . . PAIN FREE!

Genetics makes it possible to breed-out the horns! This eliminates the tradition of cutting, burning and using acid to dehorn baby calves. Support breaking with tradition and end the pain with the modern animal care practice of using polled genetics..

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