Dairy Quality Center

Our Brand

Our brand, Verified Premium Plus Milk and Beef, is produced by dairy farmers all over the nation. Since milking takes place 2 or more times every day, an emotional attachment is established between the milkers/care takers and the cows during each cow's milking career.

The careful consultation during the cow's productive years by a veterinarian results in food that is of high quality, healthy for you, safe, and nutritious. Nutritious milk is available by the glass, carton or in delicious ice cream, yogurt or hundreds of other food products. The dairy isle is an important stop in any super market. The dairy cow is an important source of beef. Dairy beef has variety, flexibility and many choices that provide exceptional taste and experience - all represented by our brand "Verified Premium Plus Milk or Beef."

Most of our Verified Premium Plus farmers receive a premium price for their food as it leaves their dairy. An earned and deserving reward for several years of superb animal care. We at the Dairy Quality Center are proud to be associated with the brand Verified Premium Plus.

Dairy Quality Center's Mission

Establish a third-party veterinarian, outcome-based program which recognizes sustainable practices in place and guides change on the dairy through training, sound protocols and a valid veterinarian/client relationship.


Beef Trim

Beef Trim

Reality, Tradition & Modern Technology

In reality milk producers are being scrutinized for their animal care practices. Activities at the dairy that are associated with causing pain are under analysis one of which is dehorning baby claves. Why, when it can be eliminated through breeding? Would you really want to show grade schoolers or their teachers the process of dehorning? All eyes are on the benefits and possibilities of incorporating polled genetics into milking strings.

Read More


Horn Free

Horn Free is . . . PAIN FREE!

Genetics makes it possible to breed-out the horns! This eliminates the tradition of cutting, burning and using acid to dehorn baby calves. Support breaking with tradition and end the pain with the modern animal care practice of using polled genetics..

Read More


Project In Charge

Project In Charge - Alleged Abuse on Wisconsin Dairy Leads to Change

The animal activists used a video to create the false impression that all dairies abuse all animals. The scenes are not typical. A dairy that respects each cow does not have implements with which to beat their animals.

Read More


Dr. Daniels

2014 Quality Veterinarian of the Year Award

Dr. Angela Daniels receives 2014 Veterinarian of the Year Award. Colette Johnston of the Dairy Quality Center and Dr. Tom Van Dyke, Manager of Merial Veterinary Services Team, presented Dr. Angela Daniels with a plaque honoring Dr. Daniels as the 2014 DQC Quality Veterinarian of the Year. The award was presented at the American Association of Bovine Practitioners (AABP) annual meeting held September 17-19 in Albuquerque, New Mexico.

Read More