Our brand, Verified Premium Plus Milk and Beef, is produced by dairy farmers all over the nation. Since milking takes place 2 or more times every day, an emotional attachment is established between the milkers/care takers and the cows during each cow's milking career.
The careful consultation during the cow's productive years by a veterinarian results in food that is of high quality, healthy for you, safe, and nutritious. Nutritious milk is available by the glass, carton or in delicious ice cream, yogurt or hundreds of other food products. The dairy isle is an important stop in any super market. The dairy cow is an important source of beef. Dairy beef has variety, flexibility and many choices that provide exceptional taste and experience - all represented by our brand "Verified Premium Plus Milk or Beef."
Most of our Verified Premium Plus farmers receive a premium price for their food as it leaves their dairy. An earned and deserving reward for several years of superb animal care. We at the Dairy Quality Center are proud to be associated with the brand Verified Premium Plus.
Dairy Quality Center's Mission
The Dairy Quality Center assures consumers that through verification and education high quality, safe dairy products are produced in a responsible manner.
How Do You Measure Value?
"Value and the worth of an item is in the eyes of the beholder" or is determined by standards. The role of Supply and Demand for a product is the classic answer to perceived value. What is the value of safe, high quality food? Is it priceless?
2017 Quality Veterinarian of the Year Award
Dr. Robert Harding receives the 2017 Veterinarian of the Year Award. Colette Johnston of the Dairy Quality Center and Dr. Craig Jones of Boehringer Ingelheim presented Dr. Robert Harding with a plaque honoring Dr. Harding as the 2017 Quality Veterinarian of the Year. The award was presented at the Opening Reception at the 50th American Association of Bovine Practitioners (AABP) annual meeting held in Omaha, Nebraska.
Project In Charge - Alleged Abuse on Colorado Dairy -- Got Misery? Milk does.
The animal activists used a video to create the false impression that all dairies abuse all animals; they want consumers to turn away from dairy products. The scenes are not typical. A dairy that respects each cow does not abuse animals in the milking parlor, or anywhere. Images portray milkers beating their animals. Implements used in the video are commonly found on a dairy.